Same goes here, I use this way too less. Have to catch up and do some stuff with it.
Currently I power an entire (wordpress) website blog with it lol
It suggests similar content to the users automagically, for starters.
So much more powerful than those antiquate "fuzzy searches" we can do with SQL
Another one is for a database of scientific papers, which has been entirely ingested using OenAI embeddings and uses typesense to find relevant matches on a chat-based "search"
The possibilites are so immense... it is almost too much haha